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AN INTERACTIVE GUIDE TO BUILDING ADVOCACY GROUPS
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Part II
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Events
Events can run the gamut from being very labor intensive to being simple. They can also net a great deal or very little, after expenses. You might have multiple reasons for having an event and be willing to have it cost a lot of labor or not net much money, and the same events for different groups might net vastly different amounts. One group reports that a golf tournament would never net anything, and other groups netting tens of thousands of dollars with a golf tournament. The difference is not always simple. It isn't just that one condition is more common and another rare; many factors impact the effectiveness of events. Some of them involve the skills of your staff and volunteers and others have to do with the "appeal" of your condition. Do people come out because they are really moved by little children, someone famous or someone heroic? Different organizations can define success in this area quite differently.
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